MARGARITA ECHEVERRI

 

Founding partner of Respuestas, she is a graphic designer with over 15 years of experience. Her bold vision seamlessly blends art and functionality. She is a passionate advocate for the power of branding, firmly believing that building a brand goes far beyond designing a logo and defining corporate colors. It is a process in which a company's essence is forged, its values conveyed, and an authentic and emotional connection is created with the audience.

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Her bold approach centers on visual storytelling, consistency across all brand touchpoints, and the creation of an identity that resonates in the hearts of customers. At [Respuestas], we understand that branding is the soul of a company, and we are committed to helping brands stand out and endure in an increasingly competitive world.

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Margarita has also led significant wayfinding projects in the healthcare, retail, financial, housing, and education sectors, ensuring that the design vision becomes a reality from conceptualization to production and installation.